Macpac is New Zealand's original technical outdoor brand.

Macpac is New Zealand’s original technical outdoor brand, since 1973.

 Driven by a passion to help people embrace the outdoors, Macpac has developed a reputation for quality and technical excellence. Designed, tested and proven in the ultimate outdoor test lab – New Zealand – Macpac gear will take you from the mountains to the city, and everywhere in between.

We’re committed to designing products that are durable and have a long life, and we continuously re-think the materials we use to limit our environmental impact.

At Macpac, the outdoors is in our DNA. For 50 years, we’ve been equipping outdoor enthusiasts to adventure better.

Born in Ōtautahi, Christchurch, our gear is designed, tested, and proven in the ultimate outdoors test lab of Aotearoa, New Zealand. When you wear a Macpac, you’ll have the confidence to take on anything.

As a leader in the outdoor retail space, we have a responsibility to protect and preserve our wild places, and we take that responsibility very seriously. We work tirelessly to do the least harm possible when producing our gear.

We have one planet; we must protect it.